Public Relations

Please find below my CV regarding any public and media relations work and social media experience.

I am able to take on any copywriting or blogging work, press release writing and selling in, planning and ideas creation, press conference or event management and social media management.

As a BBC trained camerawoman, I am also able to produce short films for websites or social media. I can do this on an iPhone and edit on my home laptop. I am therefore able to produce web videos much more cheaply than expected.

Spring PR, Malmesbury (April 2017 – ongoing) 

Freelance PR Executive 

Spring PR is one of the most well respected agencies for the outdoor sector and this freelance, part time position has enabled me to work with some of the industry’s biggest clients including Hydro Flask, LifeStraw, Polartec, Nikwax, Elliot Brown watches, and Reima.

My work at Spring includes media campaign and event planning, writing blog content and advertorials for clients, creating and selling in press releases, liaising with clients and journalists and forging contacts, and contributing to Spring’s social media accounts.

Highlights so far have included planning and writing an advertising campaign for Polartec based on strategic advertorial placement and content writing. Attendance at Spring’s annual Open House event to showcase the launch products for each of their client’s winter ranges; and writing editorial web content for Cotswold Outdoor, Snow+Rock and Tiso’s websites.

Tetbury Goods Shed Arts Centre

Press Officer (Voluntary, July 2016 – September 2017)

The Goods Shed is a Victorian railway building on the outskirts of Tetbury town centre which has been transformed into a 180 seater arts centre. I volunteer as Press Officer for the management committee; publicising the work of the revelopment trust, promoting events and performances at The Shed and encouraging awareness of the new building both locally and nationally. The work began with me producing a complete Marketing and PR Plan for 2017. I am responsible for keeping the Facebook page and Twitter feed up to date on a daily basis and produce copy every month for The Tetbury Advertiser and other local village publications. A highlight so far was planning a visit by His Royal Highness The Prince of Wales in December – including writing press releases, gaining coverage and managing media attendees.

Which? Magazine and Campaigns, London (June 2006 – September 2007)

Senior Press Officer

Day to day running and account management of the campaign press team for Europe’s largest consumer organisation. Writing media strategies and market research proposals, generating campaign tactics and ideas and evaluating success. Developing specialist knowledge in order to undertake print and broadcast interviews and fulfil copywriting requests – often gaining front page newspaper coverage, prime time television and radio interviews and influencing that day’s news agenda. Planning creative stunts, launches and press conferences.

Lansons Communications, London (February 2004 – June 2006)

PR Account Executive

Writing and implementing media proposals and research strategies, press release and copywriting, selling in and arranging press conferences. Daily contact with client press offices, expectation management and advice. Event management, arranging client and press parties. Managing junior staff in client accounts and member of the interview panel for graduate entry roles. Clients included Alliance & Leicester, Killik & Co., Fidelity, Jupiter investment and HIFX. I was a member of the pitch team for both Fidelity and HIFX.

Education

Cardiff University                                                                                    September 2008 – June 2009

Postgraduate Diploma in Broadcast Journalism (PASS)

London Metropolitan University                                                          February 2005

Chartered Institute of Marketing Advanced Certificate in Public Relations, grade Pass

Cardiff University                                                                                    September 1999 – June 2002

BA Hons. English Literature and Language Studies 2:1